Could Your Organization Take Advantage Of The Mobile Marketing Explosion?
First of all, just what is Mobile Marketing? Because it's a relatively new phenomena, there does not seem to be any one lone globally recognized definition. Just like its' uses, the meaning of Mobile Marketing is evolving. However, if you are among those who believes Mobile Marketing is buying groceries at a drive thru, let's see if we can narrow it down a bit better for you.
To begin to understand Mobile Marketing, we need to firstly know what Marketing is? It's common to hear somebody say, "I'm in Marketing" or maybe a college student say "I'm a Marketing major" or even I received my diploma in "Marketing".
For the outsider, these one term references seem to imply that Marketing is a single entity. The truth is, Marketing is really a multifaceted set of numerous activities that include for example creation, communication, as well as delivery of value to end users. Underpinning all of these processes are strategies for execution which is also a part of Marketing. In addition, Marketing can be used for handling consumer support relations. This can include customer identification, customer satisfaction, as well as customer retention.
In order to fully make the most of marketing strategies, a company has to switch from focusing on the production of products or services to the identification of its' customers perceived needs and wants as being the way of staying profitable. Through engaging in the marketing process a company identifies the perceived needs and wants of a target audience then attempts to satisfy them better than its' competitors.
Broadly speaking, Mobile Marketing is really a subset of the marketing process. The Mobile Marketing subset would include each of the marketing procedures that permit companies to have a relevant, interactive exchange with their customers by way of a mobile device or network.
Now that we've presented a functional description for Mobile Marketing, how is it essential to your business? For starters, all existing statistical trends suggest that Mobile Marketing will end up larger than television, radio, and the PC - together! Unless your target market is in prison or comprised of persons whose spiritual philosophies ban the use of electronic products, it is made up of a large percentage of people that have portable products. That percentage is growing larger and larger each day.
Just a few amazing Mobile Marketing statistics are:
1) Of the 6.8 billion persons in the world, 5.1 billion (75%) possess cellular phones. (Ref-Mobile Marketing Association Asia)
2) In the U.S. 91% of all the citizens have their own mobile device along with them 24/7. (Ref-Morgan Stanley)
3) Cell phones exceed television sets worldwide. (Ref-Jupiter)
Your current clients and your future customers are using portable each day. Mobile is not only here to stay, it is taking over. If you haven't before, you need to consider making Mobile Marketing a part of your current marketing plan and take advantage of this booming marketplace.
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